The "R" Word that No One is Talking About

Jan 3 / Drs. Bryan & Julie Walsh

Now that it is a new year, people are talking about resolutions again. And while this is a fun tradition, we all know how dismal the statistics are in achieving them.

Maybe most resolutions fail because they aren’t addressing the real issue in the first place.

So, this year, instead of talking about resolutions, let’s talk ruts.

A rut is something that keeps you going in a certain direction because you've gone down that path so many times before. It gets so deep that, no matter how much you wiggle the steering, you can't seem to get out of it. The worst part? Many times, we are not even aware we’re in a rut.

A rut, to put it in functional medicine terms, is the “root cause” of why people want to make a New Year’s resolution in the first place.

While ruts come in many forms, they all keep us stuck in a spot where we really don’t want to be.

For patients, a rut might be related to their health – perhaps they're too busy to make healthy food or too tired to exercise…

But for you, as a health practitioner, that rut might be your practice.

Maybe you’re stuck in a rut of not having enough patients, so you keep posting on social media, showing up on “lives”, giving away content, and discounting your services. You keep hoping things will pick up, but they never do in a reliable way.

Maybe you’re stuck in a rut of not feeling confident, so you keep listening to podcasts, purchasing courses, and watching webinars, hoping that things come together. And while you technically know more information, your practice still isn’t where you need it to be.

Maybe you’re stuck in a rut of spending way too much time on your cases, and when you look at the amount of time you’re spending and the amount of money you’re charging you know what you’re doing isn’t profitable or sustainable. But you aren’t sure how to fix it.

Maybe you’re stuck in a rut of spending way too much time on your computer. You log on in the morning and before you know it, most of the day is gone (again). You never get a break – checking your accounts in the evening, on the weekends, over holidays – what happened to the “freedom of owning your own business”?! You know you need to make time for activity, fresh air, and your loved ones but how are you ever going to get your business where you want it to be?

Ruts are the worst. But the best part about them is that next to every rut is a new path, just waiting to be traversed.

We bust practitioners out of ruts every day in Clinician’s Code Foundation Professional Certificate. And while it’s not listed as a major benefit of the program, we can confidently say it’s one of the reasons our practitioners have so much success.

The first step to getting out of a rut is to recognize you’re in one. After that, it’s realizing that while it’s possible to get out of your own rut, it’s a heck of a lot easier with someone else’s help.

So today, we’re encouraging you to put your resolution aside, and instead focus on the “R-word” that no one is talking about so that you can actually  reach your goals this year.